{"title":"The Prelude….","description":"\u003cp\u003e\u003cspan\u003eThere’s something special about this little in-between moment—the part of the year when summer is still hanging around, but we’re already dreaming of crisp mornings, cozy layers, and everything that comes with the season ahead. 🤎\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Next Chapter\u003c\/span\u003e\u003cspan\u003e is our collection for right now. Pieces to ease you from summer into fall, with just enough newness to make getting dressed feel exciting again.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"basic-white-v-neck","title":"The EastwardTee","description":"\u003cp\u003e\u003cspan\u003eMeet The Eastward Tee, your new go-to slouchy white V-neck that embodies the spirit of coastal mornings and endless horizons. Made from ultra-soft cotton with a relaxed fit and effortless drape, it feels like the perfect worn-in favorite from day one. Inspired by salty sea air, sunrises over the harbor, and long walks along rocky shores, this tee pairs seamlessly with your favorite jeans, linen shorts, or layered under a chunky sweater for crisp evenings. Wherever your day takes you, The Eastward Tee moves with ease, keeping things simple, timeless, and effortlessly cool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThese tees fit slightly oversized. I would take your true size.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"White \/ M","offer_id":45876439220441,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":45940380991705,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":45940381024473,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ M","offer_id":45876439253209,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ S","offer_id":45940381057241,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ L","offer_id":45940381090009,"sku":"","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/IMG_1428.jpg?v=1724997440"},{"product_id":"patchwork-flare-denim-jeans","title":"The Clementine Crop Denim","description":"\u003cp\u003e\u003cspan\u003eSoft as a storybook and stitched with charm, The Clementine Crop is denim done differently. Made from 100% cotton with a true vintage hand-feel, these jeans feature tonal patchwork and a slightly cropped leg for that effortless, throw-it-on-and-go silhouette. No stretch, just buttery-soft denim that feels like it’s already been yours forever. Pair them with cozy knits, worn-in boots, or your favorite graphic tee — they’re the kind of jeans you’ll build your fall around.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTake your true size in these jeans. 100% cotton so there is no stretch but the denim is very soft. \u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"30","offer_id":45930896457945,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"29","offer_id":45930896490713,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"28","offer_id":45930896523481,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"27","offer_id":45930896556249,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"26","offer_id":45930896589017,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"25","offer_id":45930896621785,"sku":"","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/PhotoAug272024_72818AM.jpg?v=1724997542"},{"product_id":"navy-prairie-dress","title":"The Midnight Meadow Dress","description":"\u003cp\u003e\u003cspan\u003eThe Midnight Meadow Dress is the black boho dress your wardrobe has been waiting for. With romantic puff sleeves, a flattering tie-front neckline, and a flowy handkerchief hem, this midi dress is equal parts timeless and effortless. The lightweight fabric moves beautifully, making it perfect for date nights, coffee runs, or festival weekends. Style it with tall boots for a Western-inspired look, or keep it soft and romantic with sandals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Puff sleeve black midi dress\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Flowy handkerchief hem for effortless movement\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Boho style that’s versatile for every season\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"M","offer_id":45930352804057,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45930352836825,"sku":"","price":58.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":45930352869593,"sku":"","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/PhotoAug272024_73612AM.jpg?v=1724997753"},{"product_id":"cotton-button-down","title":"The Cove Shirt Dress","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEffortless, airy, and softly undone — The Cove Shirt Dress is the kind of piece you’ll reach for again and again. Designed with a relaxed, tunic-length fit and a fluid, drapey feel, it brings a quiet ease to everyday dressing. Inspired by slow coastal mornings and the softness of spring, it’s equal parts borrowed-from-him and beautifully feminine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear it loose and unbuttoned over swim, styled simply with sandals, or layered with knits as the seasons shift — it moves with you, wherever the day goes. Light, breathable, and endlessly versatile, The Cove is a true staple in your vanilla wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Relaxed, tunic-length silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Soft, lightweight fabric with a natural drape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Classic button-front closure\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Easy to style, season after season\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA forever piece — simple, timeless, and meant to be lived in. Fits true to size. \u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"L","offer_id":45930388979929,"sku":"","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45930389012697,"sku":"","price":68.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45930389045465,"sku":"","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/PhotoAug272024_74703AM.jpg?v=1724998423"},{"product_id":"off-shoulder-blouse","title":"The Harbor Crop Top","description":"\u003cp\u003e\u003cspan\u003eNavy blue with delicate cream stripes and playful puff sleeves, The Harbor Crop Top captures the crisp, breezy spirit of East Coast fall. Its off-shoulder silhouette and cropped length make it perfect for pairing with high-waisted jeans or layering under cozy knits for cooler days. Whether you’re wandering the docks or enjoying a fireside cider, this top brings effortless coastal charm and seasonal warmth to your wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis top fits true to size.  Size up for length. \u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"S","offer_id":45940435353817,"sku":"","price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45940435386585,"sku":"","price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45940435419353,"sku":"","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/PhotoAug272024_75224AM.jpg?v=1724998836"},{"product_id":"short-sleeve-open-back-bodysuit","title":"The Birdie Bodysuit","description":"\u003cp\u003e\u003cspan\u003eAn everyday essential—with a soft, unexpected twist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Birdie Bodysuit is made from a dreamy heathered grey knit that’s lightweight, breathable, and designed to flatter in all the right places. From the front, it’s clean and classic—but the open back adds a subtle, feminine detail that makes it feel anything but basic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEasy to wear on its own in warmer days or layered under your favorite knits and jackets as the seasons shift, Birdie is one of those pieces you’ll reach for again and again. Effortless, comfortable, and quietly special.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft heathered grey fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOpen-back design for a feminine touch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStretchy, flattering fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSnap closure for easy wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA go-to staple—made to move with you through every season. Fits true to size. \u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Gray \/ S","offer_id":45895899480281,"sku":"","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ M","offer_id":45895899513049,"sku":"","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Gray \/ L","offer_id":45895899545817,"sku":"","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/Photo_Sep_01_2024_7_22_34_AM.jpg?v=1725593012"},{"product_id":"sweater-vest-top-with-pocket-detail","title":"Sweater Vest Top With Pocket Detail","description":"\u003cp\u003eStay stylishly cozy with this playful sweater vest top! Its unique pocket detail adds functionality and charm. Perfect for layering or wearing on its own, this versatile top will elevate your casual look - without taking yourself too seriously!\u003c\/p\u003e\n\u003cp\u003eThis top fits true to size, size up if you want to layer other tops underneath. I am typically a small and wear a small in this top. \u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"M","offer_id":45907982713049,"sku":"","price":35.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45907982745817,"sku":"","price":35.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45907982778585,"sku":"","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/PhotoSep012024_72507AM.jpg?v=1725923770"},{"product_id":"high-rise-mega-flare-jeans","title":"The Georgia Flare","description":"\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cspan\u003eThe Georgia Flare\u003c\/span\u003e\u003cspan\u003e—the kind of denim that instantly pulls an outfit together. Cut in a deep, inky wash with a flattering high-rise fit and classic flared leg, this pair has that effortlessly polished, vintage-inspired feel we love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear them with a simple tee and sneakers for everyday ease, or dress them up with a blouse and boots when you want a little more polish. A timeless pair made to stay in your rotation long after the season changes. Fit is true to size, Serena wears a 4\/6 and can wear either the small or medium. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Deep, super-dark denim wash\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• High-rise silhouette\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Flared leg\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Classic 5-pocket design\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Easy to dress up or down\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• True-to-size fit\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"S","offer_id":46035116949721,"sku":"","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46035116982489,"sku":"","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46035117015257,"sku":"","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/PhotoOct152024_61614PM.jpg?v=1729222494"},{"product_id":"the-rosalie-wrap-top","title":"The Rosalie Wrap Top","description":"\u003cp\u003e\u003cspan\u003eThe Rosalie Wrap is for the days that feel like a love story — soft Southern mornings on the porch, sun dancing on the lake, hair still damp from a swim. Lightweight and draped in vintage florals, she ties at the waist just so, making you feel like the main character in a summer romance. Wear her with cutoffs and bare feet, or slip her over sun-kissed shoulders for golden hour walks to the dock. It’s the top you’ll reach for when you want to feel sweet, effortless, and a little bit timeless — just like your favorite summer memory.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":46805333541081,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46805333573849,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46805333606617,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/67D6BE07-C8C8-4E9C-9924-249BB45CC9AA.jpg?v=1752254651"},{"product_id":"the-sunday-stroll-peplum-top","title":"The Sunday Stroll Peplum Top","description":"\u003cp\u003e\u003cspan\u003eThe Sunday Stroll Top is the perfect companion to crisp autumn mornings and golden-hour walks. Crafted in cream and navy gingham with a soft, ruffled finish, it balances timeless charm with effortless wearability. 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Inspired by the effortless glamour of the 1920s–40s, this satin slip is trimmed with delicate lace that whispers vintage charm. Its simplicity is its magic — pair it with boots for market strolls, sneakers for school runs, or heels for candlelit dinners. The Lucy moves with you, transforms with you, and becomes whatever the day (or night) calls for. This is not just a dress — it’s the one you’ll reach for over and over again, season after season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress runs true to size. I would suggest sizing up if you want a looser fit. 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Delicate texture meets breathable comfort, making it perfect for everything from morning coffee runs to barefoot evenings by the lake.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its flattering shape and subtle vintage charm, the Dottie moves with you—light, airy, and undeniably pretty. Style it with worn-in sandals for a casual look or dress it up with layered jewelry and a woven bag for that dreamy, elevated feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShe’s the kind of piece you’ll reach for again and again—the one that feels like summer.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":48588066423001,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":48588066455769,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":48588066488537,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/66D4167C-BB82-48AB-85CB-F2CC5B8C3F43.jpg?v=1777590205"},{"product_id":"the-juniper-dress","title":"The Juniper Dress","description":"\u003cp\u003e\u003cspan\u003eThe Juniper dress feels very \u003c\/span\u003e\u003cspan\u003eheirloom prairie meets French countryside\u003c\/span\u003e\u003cspan\u003e — romantic, artsy and relaxed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEasy, romantic, and endlessly wearable, this is the kind of dress that does all the work for you. Pair it with worn-in boots, simple sandals, or layered jewelry through every season. 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