{"title":"Autumn Stories","description":"\u003cp\u003e\u003cspan\u003eAUTUMN STORIES\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA collection for the sweetest part of the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAutumn Stories is filled with soft knits, vintage-inspired layers, lived-in denim, cozy textures, and a little bit of nostalgia — pieces made for crisp mornings, coffee runs, changing leaves, and slow afternoons that somehow turn into evenings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThink old sweaters, worn-in denim, pretty florals, and the kind of effortless layers you’ll reach for all season long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause the best fall stories aren’t really about where you’re going. 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Light, breathable, and endlessly versatile, The Cove is a true staple in your vanilla wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Relaxed, tunic-length silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Soft, lightweight fabric with a natural drape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Classic button-front closure\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– Easy to style, season after season\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA forever piece — simple, timeless, and meant to be lived in. 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The Juliette Maxi drapes in a sweeping silhouette with billowing sleeves and a soft square neckline, calling to mind vintage treasures found and cherished over time. Its floral print feels both nostalgic and modern, making it as fitting for barefoot afternoons in the garden as it is for layering with boots and a cardigan when the air turns crisp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis dress fits true to size and is one of favorites! 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A piece that whispers of golden fields, crisp mornings, and the beauty in simplicity.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"S","offer_id":46035217416409,"sku":"","price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46035217449177,"sku":"","price":20.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46035217481945,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/45C32A1D-2760-4EB9-A411-99BE75054334.png?v=1759412772"},{"product_id":"striped-mock-neck-sweater","title":"The Harlow Sweater","description":"\u003cp\u003e\u003cspan\u003eSoft, warm, and effortlessly timeless — The Harlow Sweater brings cozy charm to your everyday wardrobe. Crafted in a rich chocolate brown with crisp white stripes and a flattering mock neck, it’s the perfect layer for crisp mornings and slow afternoons. Inspired by classic heritage knits with a modern, understated edge, this sweater pairs beautifully with everything from high-waisted denim to flowing skirts. 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Pairs perfectly with iced coffee, market mornings, and crisp autumn strolls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThese pants fit true to size and have an elastic back for some stretch.\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"S","offer_id":46123497062617,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46123497095385,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46123497128153,"sku":"","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/Photo_Nov_11_2024_6_27_02_PM.jpg?v=1731386544"},{"product_id":"stitch-pocket-midi-sweater-dress","title":"The Rowan Dress","description":"\u003cp\u003e\u003cspan\u003eMeet your new fall and winter staple. 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It’s the top you’ll reach for when you want to feel sweet, effortless, and a little bit timeless — just like your favorite summer memory.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":46805333541081,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46805333573849,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46805333606617,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/67D6BE07-C8C8-4E9C-9924-249BB45CC9AA.jpg?v=1752254651"},{"product_id":"the-sawyer-flannel","title":"The Sawyer Flannel","description":"\u003cp\u003e\u003cspan\u003eThe Sawyer Flannel is more than just an oversized shirt — it’s a soft memory stitched in red and warmth. Like the perfect well-worn jacket you borrowed from a summer romance, it’s cozy enough for chilly lakeside dawns and light enough for golden afternoon strolls. Wrap yourself in its vintage charm as the breeze carries the scent of pine and fireflies start to dance. Whether layered over a sun-faded tee or tied casually at the waist, it’s that timeless piece that makes you feel like you’re living in your favorite love story.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":46805442724057,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":46805442756825,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46805442789593,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/5CD67FE0-6A80-4C7D-B224-F2217A455B2E.jpg?v=1752256019"},{"product_id":"the-sunday-stroll-peplum-top","title":"The Sunday Stroll Peplum Top","description":"\u003cp\u003e\u003cspan\u003eThe Sunday Stroll Top is the perfect companion to crisp autumn mornings and golden-hour walks. 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Inspired by the effortless glamour of the 1920s–40s, this satin slip is trimmed with delicate lace that whispers vintage charm. Its simplicity is its magic — pair it with boots for market strolls, sneakers for school runs, or heels for candlelit dinners. The Lucy moves with you, transforms with you, and becomes whatever the day (or night) calls for. This is not just a dress — it’s the one you’ll reach for over and over again, season after season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress runs true to size. I would suggest sizing up if you want a looser fit. 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Its vintage-inspired texture gives it that timeless, heirloom feel — like something passed down and loved for years. Throw it over jeans, slip it over a dress, or layer it with leggings on your coziest days. However you wear it, The Ingrid\u003c\/span\u003e\u003cspan\u003e is the sweater you’ll never want to take off.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"S\/M","offer_id":47354910965977,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"M\/L","offer_id":47354910998745,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/6F5C953E-7D9F-481F-83ED-20FB6C300870.jpg?v=1758930836"},{"product_id":"the-dottie-dress","title":"The Dottie Dress","description":"\u003cp\u003e\u003cspan\u003eThe Dottie Dress is your effortless answer to warm days and slow, sun-soaked moments. Designed with a soft, romantic feel, this white eyelet beauty blends timeless femininity with an easy, wearable silhouette. Delicate texture meets breathable comfort, making it perfect for everything from morning coffee runs to barefoot evenings by the lake.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its flattering shape and subtle vintage charm, the Dottie moves with you—light, airy, and undeniably pretty. Style it with worn-in sandals for a casual look or dress it up with layered jewelry and a woven bag for that dreamy, elevated feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShe’s the kind of piece you’ll reach for again and again—the one that feels like summer.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":48588066423001,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":48588066455769,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":48588066488537,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/66D4167C-BB82-48AB-85CB-F2CC5B8C3F43.jpg?v=1777590205"},{"product_id":"the-everett-dress","title":"The Everett Dress","description":"\u003cp\u003e\u003cspan\u003eThere are places that stay with you forever—a quiet front porch, a favorite neighborhood café, a little bookshop tucked down a tree-lined street. 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Easy, feminine, and full of timeless charm, she moves effortlessly from farmers markets and flower stands to city sidewalks and weekend getaways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith her soft cotton fabric, vintage-inspired gathered bodice, puff sleeves, and playful ruffle hem, the Everett feels like an old favorite from the very first wear—comfortable enough for everyday, beautiful enough for the moments you’ll remember.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShe fits true to size, length is not too short. \u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":48880349741273,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":48880349774041,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":48880349806809,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/4266C241-E81C-4A7C-A0C4-F433E0427CFD.jpg?v=1782995521"},{"product_id":"the-colette-short","title":"The Colette Short","description":"\u003cp\u003e\u003cspan\u003eA little romance for your wardrobe. 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Cut in a lustrous green satin with an easy, relaxed silhouette, Billie takes the nostalgic track pant and gives it a decidedly feminine twist. Think vintage sport, a little off-duty cool, and just enough unexpected to make an outfit interesting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair her with a simple tee and sneakers for an effortless everyday look, or dress her up with a fitted knit and ballet flats. She’s comfortable, a little unexpected, and surprisingly easy to wear. 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Crafted from a beautifully substantial sweater-knit fabrication in a soft creamy ivory, she has the polished feel of a much-loved French wardrobe staple. Delicate spaghetti straps and a clean, feminine silhouette keep her simple, while the beautiful knit texture makes her feel anything but basic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair Camille with vintage denim and ballet flats, tuck her into a skirt, or style her with the Billie Track Pant for an unexpected mix of feminine and sporty. Easy, timeless, and made to be worn well beyond one season. 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Fit is true to size. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Classic black hue\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Voluminous bloomer-inspired silhouette\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Relaxed, easy fit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Vintage-inspired styling\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Easy to dress up or down\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49075383304409,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49075383337177,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49075383369945,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/8FF3CBD2-FF52-4F9D-9F3D-779B3F5505A0.jpg?v=1786389952"},{"product_id":"the-winnie-gingham-overshirt","title":"The Winnie Gingham Overshirt","description":"\u003cp\u003e\u003cspan\u003eThe Winnie Gingham Overshirt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe kind of piece that feels like you’ve had it forever. Winnie is soft, lightweight, and perfectly oversized in a classic black-and-cream gingham that never really goes out of style. She has an easy, slightly undone charm that makes even the simplest outfit feel thoughtfully put together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThrow her over a favorite tee with denim, button her up with trousers, or let her peek out beneath a cozy sweater when the seasons shift. Light enough for a cool summer evening and easy enough to layer all through fall, Winnie is the sort of wardrobe staple that only gets better with time.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49075436912857,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49075436945625,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49075436978393,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/D7EDFFFA-78A1-4BAC-9F04-A4B07FBB5615.jpg?v=1786389952"},{"product_id":"the-penny-ringer-tee","title":"The Penny Ringer Tee","description":"\u003cp\u003e\u003cspan\u003eA little vintage charm for your everyday wardrobe. Penny is made from soft, delicate pointelle with classic red contrast trim along the neckline and sleeves, giving her the feel of a perfectly loved vintage tee with a feminine little twist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTuck her into denim, pair her with the Scout Bloomer, or let her peek out beneath a cozy cardigan. Easy, nostalgic, and just a little bit unexpected—the kind of tee you’ll find yourself reaching for again and again. Fit is true to size\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Soft pointelle fabrication\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Contrast red trim\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Classic ringer neckline and sleeves\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Easy everyday silhouette\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Vintage-inspired feel\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49075466535129,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49075466567897,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49075466600665,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/9DB39630-5C23-4A71-91C3-3D703177DF2E.jpg?v=1786395435"},{"product_id":"the-eloise-dress","title":"The Eloise Dress","description":"\u003cp\u003e\u003cspan\u003eA little vintage, a little romantic, and made for the season ahead. The Eloise Dress has that effortless, collected feel we love—feminine without feeling fussy and classic enough to wear well beyond one season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe kind of dress you’ll reach for when you want to feel instantly put together, whether you’re heading out for coffee, wandering a fall market, or dressing up for dinner.\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49077098250457,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49077098283225,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49077098315993,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/0ABDB117-E9F8-4AA3-9FFA-EF32544963E3.jpg?v=1786455766"},{"product_id":"the-scout-overalls","title":"The Scout Overalls","description":"\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cspan\u003eThe Scout Overalls\u003c\/span\u003e\u003cspan\u003e — your new favorite way to get dressed without giving it much thought.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn a deep, inky denim with an easy vintage feel, The Scout is made for slow mornings, coffee runs, little adventures, and all the places in between. Wear them with a favorite tee and sneakers now, then layer them over a cozy sweater and boots when the leaves start to turn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClassic, comfortable, and endlessly wearable, these are the kind of overalls you’ll reach for on repeat — the ones that somehow make even a very ordinary Tuesday feel a little more charming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFit true to size\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49242551582937,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49242551615705,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49242551648473,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/D1427622-8AA3-4965-8363-5F5454E96830.jpg?v=1789324371"},{"product_id":"the-ingrid-sweater","title":"The Ingrid Sweater","description":"\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cspan\u003eThe Ingrid Sweater\u003c\/span\u003e\u003cspan\u003e — a little bit romantic, a little bit nostalgic, and impossibly cozy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis soft, fuzzy floral knit is the sweater you’ll want to live in once the temperatures drop. With its charming vintage-inspired floral pattern and plush, cozy texture, Ingrid makes even the simplest outfit feel special.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair her with denim, corduroy, or your favorite boots for crisp fall days, then keep her close all season long. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFits true to size\u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49242562167001,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49242562199769,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49242562232537,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/067394D0-B408-46FB-8E7C-7055E59C2F54.jpg?v=1789325088"},{"product_id":"the-raven-henley","title":"The Raven Henley","description":"\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cspan\u003eThe Raven Henley\u003c\/span\u003e\u003cspan\u003e — a little moody, a little romantic, and effortlessly cool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis lightweight sheer knit is scattered with delicate vintage-inspired florals, giving it that perfectly undone, old-world feel. Finished with a classic Henley neckline and long sleeves, Raven is made for layering — over a simple cami with your favorite denim, tucked into a skirt, or peeking out from underneath a cozy cardigan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShe’s feminine without being sweet, a little bit mysterious, and exactly the kind of piece that makes an everyday outfit feel like something more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFits true to size. \u003c\/span\u003e\u003c\/p\u003e","brand":"JoandLu","offers":[{"title":"Small","offer_id":49242566263001,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49242566295769,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49242566328537,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2526\/2809\/files\/D8365844-B69B-4722-9728-8EF9F304F2C3.jpg?v=1789325088"},{"product_id":"the-charlie-cardigan","title":"The Charlie Cardigan","description":"\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cspan\u003eThe Charlie Cardigan\u003c\/span\u003e\u003cspan\u003e — your new favorite layer for absolutely everything.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from an incredibly soft heather grey knit, Charlie has that cozy, lived-in feeling from the very first wear. 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